[Lovable page • Stockholm unicorn copy]
Lovable (today’s MVP) – Founder Kit
Stockholm-based AI software builder that lets non-coders create full apps and sites from plain-English prompts—complete with UI, data, auth, AI features, and payments.
Overview
Goal: Enable anyone to build production-grade apps and websites with natural-language prompts—no coding required.
- Primary users: Solo founders, small businesses, product teams, agencies
- Platforms: Web apps & mobile-ready front ends (generated code you can export/host)
- Core capabilities: Full-stack generation (UI, auth, data, APIs), AI features, payments (e.g., Stripe), and one-click iterations from prompts
- Value prop: Ship software fast with minimal engineering overhead; iterate by describing changes in plain English
- Business model: Subscription (SaaS) for access to the AI builder and code generation
- Notable: Stockholm-based; rapid growth and recent funding at unicorn valuation
MVP Scope (must-have)
- Prompt-to-app generation (core builder)
- User accounts & authentication
- Database setup & API scaffolding
- Basic UI components (forms, lists, dashboards)
- Exportable codebase (deploy to Vercel/Netlify/etc.)
Stretch Goals (nice-to-have)
- Team collaboration features
- Version history & rollback
- Plugin ecosystem (connectors, templates)
- AI-assisted refactoring & code optimization